Customer Relationship Management (CRM)

Designed and developed a large Customer Relationship Management product for a large software giant.


  • Common Business Object Model: This formed the underlying database model, which was designed using complete object-oriented database Jasmine-ii. The Common Business Object Model will enable easy exchange of business objects from and to the CRM application.
  • CRM Features: All CRM features including lead management, customer management, call tracking, campaign management etc. were designed and developed.

Technology: Jasmine ii, ASP, Rational Rose, Paradigm Plus, ASP